Śrīla Prabhupāda: "I have got the clue of going Back to Godhead just after leaving my present material body and in order to take along with me all my contemporary men and women of the world, I have started my paper Back to Godhead as one of the means to the way."

The importance of Back to Godhead Magazine

Śrīla Prabhupāda: "BTG is my life and soul. Please
therefore try to distribute BTG as many as it is possible."

Some quotes below emphasize how dear was the BTG Magazine to Śrīla Prabhupāda and how important it is for all of us to study thoroughly again and again. Therefore, all the devotees are requested to receive all the nectarine benefits of all these pristine copies and distribute them to everyone.

BTG is my life and soul. Please therefore try to distribute BTG as many as it is possible. I started this magazine in 1947 in my householder life. I was spending Rs. 300 to 400 at the time ($300 to 400 in your exchange), and I was distributing this magazine without any consideration how much I was getting in return. Practically the whole money was spent without any return. But ten years after, from 1954 to 1959, the struggle was very hard because at that time I had no money and alone I was editing, publishing, and securing money for publication. So it was a great struggle. My ambition was that I would publish BTG in huge quantity so that people may understand transcendental blessings of Lord Caitanya. [Letter to Gurudasa -- Los Angeles 16 April, 1970]

Please accept my blessings. I have not heard anything from you in long time what is the situation with publication of our Back To Godhead. So I am anxious to know when it will be again published, and if it can be regularly printed, even on our mimeograph machine. It is too much important that it must be distributed regularly, as it is the backbone of our mission. So, even it is not printed very expensively and highly, still, it must be distributed even in mimeograph copy. And then in future we can print it very nicely, when there is the money there to do it. So please see to it, and please let me know the position by return of post as soon as possible. [Letter to Rayarama -- Montreal 8 June, 1968]

Please therefore save them from the great falldown. Believe me or not, I have got the clue of going "Back to Godhead" just after leaving my present material body and in order to take along with me all my contemporary men and women of the world, I have started my paper "Back to Godhead" as one of the means to the way. Please do not think of me as an wonderful or a mad man when I say that I shall go "Back to Godhead" after leaving my present material body! It is quite possible for everyone and all of us. [Letter to Dr. Rajendra Prasad, President of Indian Union -- Delhi 21 November, 1956]

I am very glad to learn that S.F. Temple is doing very nicely in the street Sankirtana with transcendental plays. And your BTG sales are very encouraging to me. I have heard from Gargamuni that you are ordering 20,000 issues of BTG and this is very good news. Selling BTG means that our movement is increasing and our philosophy is being appreciated. [Letter to Madhudvisa -- Los Angeles 14 February, 1970]

You should take BTG as your life and soul. Your work for BTG is first and foremost above all. If you do not find any time for other things, there is no objection, but I want to see that you make BTG a successful magazine like Life magazine or Illustrated Weekly of India. I am very much ambitious of the progress of the paper, and you can use your discretion how to do it. [Letter to Rayarama -- San Francisco, March 23, 1968]   » more here «